01 | Identity

We spent a little time working up branding and layout ideas before handoff. I liked some of the logo thinking that didn’t make it past this initial phase.

02 | Layout

The guide was divided into ten chapters, each a multisection scroll-centered experience. A throughline of animation punctuated a clean, very stylized graphic layout as users moved through each chapter. This and a series of interactive infographics kept the user engaged throughout.